It's Our Future

Implementing changes after an Energy Audit

Date Added: 25/09/2008

Prime Digital Media conducted an energy audit through a specialist carbon management company, called Carbon Planet. After a comprehensive Life Cycle Assessment, all the key contributors to PDM's carbon footprint were identified. Since then they have began implementing recommendations by Carbon Planet and making crucial changes to reduce their carbon footprint. Prime Digital Media is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gases (GHG) emissions making them carbon neutral. 
 
Flights for business meetings were one of the biggest contributors to their GHG emissions. Since learning this staff at PDM are now flying less and utilizing tele-conference systems for business meetings. Riding to work and using public transport is encouraged in this business work place, which has an area dedicated to keeping bikes safe. Also carbon offsetting has been utilized, on their digital screens and this option has been made available to clients and customers who also wish to support the environment.
 
The core business of Prime Digital Media is the generation of content for digital screen advertising and delivering effective digital marketing through media sales and digital signage. A Carbon Calculator was set up for Prime Digital Media which estimates carbon emissions from the use of advertising plasma and LCD screen. 
 
Prime Digital Media can offset all advertising or offer clients' carbon natural advertising for a small surcharge. If greenhouse gas emissions can't be reduced, businesses can offset them by obtaining Carbon Credits. Carbon Credit can be obtained through projects that either remove general carbon dioxide or other greenhouse gases from the atmosphere, or offset greenhouse gases that you emit. 
 
Links:
- Carbon Planet
- Prime Digital Media
- Greenhouse Gas Reduction Scheme